Are you falling behind with your Internet Broadcast potential?

Your Internet Broadcast Strategy:

It is no longer a matter of when to get involved, it has become - "why are you not involved"?

No need to panic, the last train has not left the station. There are still many opportunities to exploit. But if you have been sitting on the fence wondering if Internet Broadcast makes sense for your organization, the time for contemplating is up. It is time to make a move. Your audience expects this and the longer you wait the more risk there is that someone will take those potential viewers away for good.

Right now 138 million people are clicking video online. As a matter of fact they are spending an average of 3 hours and 24 minutes each month doing so. What is most telling is that the audience you might expect is a much larger demographic group than you would think.




There is an audience for your content. As micro niche as it might be, the reach via Social Networks can bring a larger audience than you would ever have expected. This audience wants online video. If you create a live broadcast and then archive it for on demand viewing, you will be creating a destination for that micro niche audience. By bringing a highly defined and targeted audience to your content, you create the ideal environment for a product or service placement that relates to the content.

Think of the traditional magazine business. Advertisers are desperate to reach their target market and by creating a publication which addresses what might be a micro niche, the company which markets a product or service will gladly pay you to advertise themselves to the audience. This is much different than the old shotgun approach where a company spent thousands of dollars in a direct mail campaign or a quarter page ad in the local paper. That old approach was based on pure volume and the hope was someone in the demographic would trip across the advertiser's message.

Now online users are particular about their time and when researching topics of interest, a web site, blog, Facebook group etc. that has aggregated content into one location will bet a welcomed resource. Now add Internet Broadcast to the mix. You become the equivalent of the CableTV specialty channel. Your audience will tune in and provided that your content is fresh, relevant and comprehensive, you can expect return visits and a shout out to the social network community that relates to your area of expertise or interest. Next step is an introduction to a product or service that you believe in or that you think serves the audience that you have attracted.

Next posting: How to approach an advertiser.