In an interview with Streaming Media magazine, I was asked for my observations, trends and predictions based on the current state and future status of the Streaming media industry. In this article, among other issues, we discussed how models shift from free (ad supported) to pay based content. By conditioning an online audience that highly specific content is a good value proposition, thus smaller content producers have aided the larger aggregators like Hulu and Netflix in gaining market share. The article supports some fascinating findings from comScore for example, "Twenty-nine percent of those surveyed like the fact that it is easy to discover new shows by finding them online; 13% just plain prefer the online viewing experience, and 9% either don’t have a TV or, if they do, don’t subscribe to cable or satellite".
