Not to sound smug... no I take that back. I am a bit smug on this one.
Your content matters and you should become your own broadcast media company.
I have been advocating this for some time now, advising my clients that the time to begin broadcasting online is now! Get a jump on the learning curve. Perfect your production techniques, work on better lighting and audio. Try different camera angles, etc. As you do this, you will be considerably ahead of others who are surely to follow. The logic I have used and claimed was based on the trends that were and still are clearly evident. Internet and Television are melding. Digital channels and 24 hour specialty networks need original content. This has now escalated to the giants of TV, The Networks.